How we work

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Our experience

In our extensive history we have identified several typical startup challenges, below you can find a quick overview of the typical challenges we have faced.


Time, money & resources

Startups need to manage the time and money needed to get to the next level without running out of either one. Vasari team members have raised and/or helped to raise millions of dollars from VC funds as well as angel investors. Our team can help you sharpen your story and make necessary introductions to help you raise your next round of funding.

Neglecting marketing & sales

By optimizing marketing and sales processes and defining the right strategy, companies can save time and money while shortening their conversion pipeline to revenue. Vasari helps startups to reach these goals, starting with a quick scan of the current situation and a calculation of the short and long term wins. On top of that Vasari offers several product solutions that can instantly contribute to saving time and money.

Lack of planning

Key areas like sales, development, staffing, skills shortage, and funding aren’t afterthoughts. They should all be part of your business plan right from the beginning. If your business plan is all optimism and fails to allow for surprises, then you’re heading for big trouble. As the saying goes, “if you fail to prepare, prepare to fail.” So don’t leave the details to later.

Finding the right people

Certain skills are crucial not only for your business to survive, but also for it to grow. Knowing the exact skills you need — and how to get those essential people on board — might be the determining factor in how well your startup thrives. That’s why it’s so important to make it a priority to lay out your hiring strategy right at the start. When you are clear about what you are looking for, strategize key hires and think carefully about how each role fits in with the goals you want to achieve.

Time management

By performing a ‘health check’ on your startup, Vasari is able to pinpoint the key areas that prevent the company from growing (faster) and moving to the next level. By prioritizing and optimizing these specific key areas separately, Vasari guides your startup through the process of becoming more efficient, scalable and ready for the next level.

Balanced team

Good leaders know the extent — and limitations — of their own expertise. They know that being a great developer, for example, doesn’t necessarily equate to also being great at sales/finance/marketing/HR/all all the other many skills a startup needs in order to scale successfully. Filling these skills is key to grow in a scalable and repeatable way.

Scaling up

So your products or services are experiencing phenomenal growth — lucky you! But now you’re finding yourself with a whole new set of headaches as you try to scale to match this increased demand. You need to be strategic and prioritize the roles that will have the most impact — And these are not always the roles you think about at first glance. Maybe you need to hire more HR staff (since you suddenly have a lot more staff), or maybe you need to focus on building out functions like administration, payroll, or support. You may also need a larger office space to deal with your increased staff numbers. Or maybe you need to set up offices in other cities or abroad, so you can better support your key customer base.

The comfort zone

Growing a startup can feel like taking one step backwards for every two steps forward. It takes grit. At the beginning, you’re going to need to wear a lot of different hats. And you’re going to have to push yourself to go outside your comfort zone on a regular basis. And going out of your comfort zone means trying new things and learning new skills.


When it comes to your competitors, you need to hit the right balance between “us” and “them.” Don’t define yourself solely in relation to your competitors: you need to be confident about what you’re bringing to the table, as well.

Poor management

One thing startups definitely can’t afford is ineffective management. A management team that worked well in the initial stages may find itself struggling as the startup expands, as they’re tested by anything from poor sales to market conditions.

Lack of mentorship

You may have a great product or idea, but lack the necessary guidance, market experience, or knowledge to take it to the next level. That’s where mentors come in, with the wisdom and confidence to help you clear those roadblocks that are holding your startup back. Having somebody you can lean on when major decisions have to be made, or even just when you need a sounding board who has already been there and done that, is super useful.


As startups grow, the communication between departments becomes a challenge. You suddenly realize you are not with 3 people anymore and keeping track of everything that is going on in your startup becomes more challenging than before. It becomes a hassle to get relevant and correct information from different departments. Getting a snapshot of the performance of the business becomes a challenge. At this stage instrumentation has become more important than ever.

We solve these problems

The Vasari team members use their extensive experience, knowledge and know-how to help your startup reach its fullest potential.

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Our customers

We have helped various startups to grow into industry leaders, reach out to us & learn how we do this.